AMERICA'S FARMS RUN DRY
California is the largest agricultural producer in the United States. But the ongoing drought has had a severe impact agriculture and nation's economy..
WHEN FARMERS SUFFER, CALIFORNIA SUFFERS
The Central Valley has been hit hard, with poverty and unemployment cascading beyond the farmlands and into cities, creating epicenters of urban blight.
Tequila Sunrise
Global demand for premium liquor is booming. Tequila leads the sector, with US sales hitting 2.5B last year, up from 900M just 5 years before.
A Tip from down south.
Just south of the border, agave has long been a staple crop in the Jalisco region of Mexico. It is the key ingredient in Tequila and Mescal, which are made from the fermented extracts of the cactus.
AGAVE VALLEY- THE NAPA OF TEQUILA
There is an opportunity to develop a premium blue agave liquor that revives the livelihood of farmers, generates new jobs and reduces impact on California’s water table.
100% BLUE agave liquor concept designed to revive california's Central Valley'.
A premium, artisanal, blue agave liquor made right here in California. Calazul's premium brand evokes the indomitable spirit of Californian innovation.
BUSINESS MODEL
Create an Agave liquor industry in California’s central valley with farmer shareholders forming a cooperative. Combined crop yields would be used to produce a single product.
