America's dropout crisis continues to deepen. According to the National Student Clearinghouse, the 6-year degree completion rate continued its decline to just 55% in 2008. While quantitative research has shed light on which groups are most likely to drop out, much less effort has gone into generating human-centered research into the reasons behind the decision not to finish college. Insights into the stories and psychologies of dropouts may provide a pathway to finding opportunities for all at-risk students.

PROCESS

This research and analysis was carried out over 14 weeks in a team of 3 at ArtCenter College of Design. The goal of the project was to generate multiple insights and opportunities to improve outcomes for students in American higher education. These findings are not meant to be fully formed concepts, but rather jumping-off points for future design and policymaking efforts.  

Framing Question

How can the US education system increase college completion rates?

Techniques

The goal of our interviews was to gain access to participants' tacit and latent knowledge - that is, the things that people know on a deep level but cannot or will not say in a traditional interview format. To this end, we formulated knowledge goals, and selected 3 corresponding generative exercises to allow us to gain the deep level of knowledge we needed. All 3 exercises were used in every interview.

Our research shows strong opportunities to prevent dropping out and improve the overall college experience. By leveraging technology and promoting strategic institutional change, there is hope to curb the growing epidemic of dropouts.