SAUTÉ was developed as a strategic project for Whole Foods to expand its business into a new market. The concept is designed to mesh with social and technological changes that will occur by 2030. It also includes a strategic roadmap for the company to extend its current brand and core competencies into the final vision for the future
How will people cook and dine out in 2030?
Our expectations for what it means to create and share food are already undergoing significant changes. Consumers are seeking social, interactive and authentic culinary experiences.
CONSUMER INSIGHT
As in home kitchen space decreases and "foodie culture" intensifies, consumers will seek out social opportunities to cook outside the home.
At the same time, the rise of food delivery services such as amazon fresh and Blue Apron may soon reduce the need for a traditional in-store grocery shopping experience. Online grocery sector is rising at an annual rate of 9.5 percent. US online grocery sales amounted to 7 billion U.S. dollars in 2015 and are expected to rise to 24 billion U.S. dollars by 2020.
BUSINESS INSIGHT
As food delivery infrastructure becomes more robust, Whole Foods will increasingly require high-end experiences to entice customers to come and engage with its brick-and-mortar locations.
OPPORTUNITY
An in-store cooking and dining experience in which the grocery store doubles as a high-end restaurant for customers to cook curated meals for friends and family. Enthusiastic home chefs can impress their friends and show off their skills in fully equipped professional kitchens within a local grocery store.